Price Strategy and Optimization

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Stressing the importance of prices beyond equating supply and demand or production and consumption, ENAGrup provides consulting services to institutions and businesses. Pricing has a crucial role in the market for brands, products and services in terms of positioning and perceived value as well as market power and revenue generation through demand.

ENAGrup provides an opportunity for the optimization of prices, thus the maximization of revenue and profit, with the data it compiles and possesses. ENAGrup leads firms in differentiating their prices with regards to regions and sectors  to maximize revenue and profit, through compiling price data from competing firms and industries, basing its analysis on sectoral and regional parameters and statistics.

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